ABOUT US

Making Dreams Come True

Exuberantly energetic, Candice has been planning events most of her life. As a leader in her church, she helped plan and host multiple ministry events. As a line dance instructor, she has organized performances and large-scale events. With a variety of experience ranging from birthdays to branding events for small businesses, Candice is sure to bring the glam and creativity to your next event. Candice has received certifications from the Institute of Wedding & Event Design as well as the Event Leadership Institute.

Candice Smith

Founder & Creative Director

Turning a Vision into Reality

I Heart Black Business is a corporate event production and decor company supporting the black-owned businesses in Iowa.  We seek to strengthen the black community, increase public awareness about black-owned businesses, and help develop young, black entrepreneurs.

In 2019, I Heart Black Business held a networking party for black entrepreneurs to meet and learn about each business. In 2020, I Heart Black Business  created Strut Your Roots hair show to unite stylists and entrepreneurs across the state of Iowa working in the hair industry. All vendors at the hair show were also black-owned businesses from across the US.

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We are looking forward to producing many more exciting events for the black Iowa community!